BriteBrush® is on a mission to make it FUN to brush your teeth RIGHT by using game play and smart sensor technology to teach and instill healthy oral care habits for the whole family. As parents, we know that getting your kids to brush their teeth is hard and stressful which is why we came up with BriteBrush®. Our toothbrush transforms this twice-a-day every day struggle into something fun and effective for the whole family.
BriteBrush®’s patented smart sensor technology knows if kids are brushing correctly and offers live tips to help guide them as they play. Remember, if brushing is on track, the fun continues. If not, the fun stops.
Loaded with Fun Interactive Games
Improved Oral Hygiene
Patented Smart Sensor Technology
Parent Check Light
ADA Accepted*
*BriteBrush® Elmo and BriteBrush® Baby Shark
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Smart Sensors
Help monitor brushing technique
Side Change Recognition
Promotes total mouth coverage
Friendly BriteBrush® Coach
Offers tips that help guide brushing
Games and Songs
The better kids brush, the more points they score!
Haptic feedback
For a more immersive multi-sensory experience
Parent Check Light
Lets you know how they’ve done!
Press the button to turn on your BriteBrush®.
When it’s time to start brushing, brush up and down or in small circles…that’s how you’ll keep the games going!
When prompted, change sides. Make sure to brush all around, inside and out, tops and bottoms – including the biting surfaces. Don’t forget your tongue! Brushing your tongue can help get rid of bacteria that cause cavities and bad breath.
Brush right and see if you can get 10 stars!
Remember to brush lightly: Brushing too aggressively (too hard and too often) can harm gum tissue.
To reduce the volume, your BriteBrush® must first be OFF. Press and hold the button on the side and continue holding the button until you hear “low volume” then release the button.
After brushing with your BriteBrush® toothbrush, turn the brush OFF and double-click the side button to hear the last score. BriteBrush® will light up with either Red, Yellow, or Green & tell you the number of stars earned during the last brushing session.
Attaching / Removing a Brush Head
Line up the BriteBrush® brush head with the locked and unlocked icons to attach or remove a brush head. We recommend changing your brush head every 3 months.
Tip: BriteBrush® Gamebrush™, Elmo and Baby Shark™ brush heads are interchangeable.
If your bristles look like the above-right image, it is probably time to change your brush head. If this happens too fast, try brushing with less force.
BriteBrush® is designed with soft bristles to protect your gums and tooth enamel. The bristles will wear if too much force is applied but you can prolong the life of your replaceable brush head by brushing gently.
"For the first time, kids will be truly excited to brush their teeth and will have fun while learning proper brushing."
"Target's 'Baby Shark' Singing Electric Toothbrush Helps Keep Little Chompers Clean."
"This smart, interactive toothbrush uses songs, games, and live coaching to help children learn the proper brushing method widely endorsed by dentists."
"There’s nothing like a game to make brushing teeth more fun, and BriteBrush by WowWee is intended to teach kids how to brush their teeth well by using musical games to reinforce good habits."
"Meet BriteBrush, the new smart and FUN toothbrush that’s got kids begging to brush!"
About Us
BriteBrush® is the brainchild of dads on a mission to make good oral care habits fun for kids and give parents a break from the twice-a-day brushing battle!
